Apple cancels "
Project Titan,"
its electric vehicle project, after a
decade-long
effort.
The company shifts focus to
AI research
, redirecting resources from the
electric vehicle industry.
This decision comes amidst a
slowdown
in the
electric vehicle market
, with companies like
Tesla
scaling back.
Apple
aims to capitalize on the growth of
Generative AI
technology, competing with
Microsoft and Google.
The cancellation of
Project Titan
marks the end of
Apple's attempt
to
diversify
beyond the
iPhone
.
Despite keeping its
electric car
ambitions private,
Apple's
move highlights its strategic shift
towards AI.
Apple plans to
announce
more about its work on
generative AI technology,
including its ability to create
original content
.
The shift reflects
Apple's commitment
to innovation and adapting to
market changes.
Apple's
focus on
AI
signals its intention to remain competitive and
drive future growth.