Aitana, a groundbreaking virtual model created by Spanish agency The Clueless, has taken the fashion industry by storm, earning up to €10,000 (approximately $10,940.80) per month. Her success marks a significant milestone in the evolution of artificial intelligence (AI) and its potential to transform various sectors, including the world of modeling and marketing.
It’s creators, led by Rubén Cruz, founder of The Clueless, were driven by the challenges often encountered when working with traditional models. Cruz noted the frequent delays, cancellations, and unpredictable demands associated with real-life models, prompting them to explore AI-powered alternatives.
“We started analyzing how we were working and realized that many projects were being put on hold or canceled due to problems beyond our control,” Cruz explained to Euronews. “Often it was the fault of the influencer or model and not due to design issues.”
It emerged as the solution to these challenges. She is meticulously designed to be more reliable, consistent, and cost-effective than her real-life counterparts. Her digital presence eliminates the logistical hurdles and unpredictable behaviors that can hinder traditional modeling projects.
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Despite her virtual nature, Aitana possesses a captivating persona. Her Instagram profile, boasting over 141,000 followers, showcases her vibrant personality and diverse interests, including gaming, fitness, and cosplay. Her captivating appearance, characterized by her signature pink hair, further enhances her appeal.
It’s success has not gone unnoticed. She has graced the pages of renowned magazines and collaborated with various brands, including Desigual, Levi’s, and Samsung. Her versatility has allowed her to seamlessly adapt to different campaigns and styles, further cementing her place as a sought-after model.
The Clueless’s vision for Aitana extends beyond the realm of fashion. They aspire to create a virtual community centered around Aitana, providing a platform for interaction, engagement, and brand collaboration. This vision underscores the potential of AI to revolutionize not only the modeling industry but also the way brands connect with their target audiences.
Aitana’s emergence as a leading virtual model paves the way for a new era in the fashion industry. Her success demonstrates the transformative power of AI and its ability to redefine traditional concepts of modeling and branding. As AI continues to evolve, it is likely that virtual models like Aitana will play an increasingly prominent role in shaping the future of fashion and beyond.
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