Apple cancels "Project Titan," its electric vehicle project, after a decade-long effort.

The company shifts focus to AI research, redirecting resources from the electric vehicle industry.

This decision comes amidst a slowdown in the electric vehicle market, with companies like Tesla scaling back.

Apple aims to capitalize on the growth of Generative AI technology, competing with Microsoft and Google.

The cancellation of Project Titan marks the end of Apple's attempt to diversify beyond the iPhone.

Despite keeping its electric car ambitions private, Apple's move highlights its strategic shift towards AI.

Apple plans to announce more about its work on generative AI technology, including its ability to create original content.

The shift reflects Apple's commitment to innovation and adapting to market changes.

Apple's focus on AI signals its intention to remain competitive and drive future growth.